DOT- LAB. SARTORIAL CLOTHING BRAND

The project covered the complete creation and launch of the DOT brand, from defining its name and visual identity to designing the logo, registering the brand, and managing the production process. Each product was followed through its entire lifecycle, from initial concept to retail and online sales.

The name “DOT” and its visual language came from a search for simplicity and essential design, expressed through a minimal logo and a careful use of grayscale tones. The collection, focused on T-shirts and small leather goods, was designed to highlight clean lines and a subtle, understated aesthetic.

A defining feature of the garments was a shoulder-applied texture patch, acting as a distinctive accent within the overall minimal design. The pattern was created entirely by hand, reflecting the artisanal nature of the project, and later reproduced through screen printing to allow for production in series. Each patch was cut from large fabric panels in a way that ensured every garment remained subtly unique.

Alongside the development of products and brand identity, the project encompassed website design, social media, photography, presentation materials, and promotional videos, creating a cohesive and consistent expression of DOT.