BRACCIALINI FRONT WALL

Competition organised by the Association of Architects of Florence for the redesign of the historic Graziella & Braccialini factory façade in Scandicci.

The proposal reinterprets the building’s historic identity through the language of the brand itself. The façade becomes a fabric: flexible and in motion, unfolding along the building as a material expression of craftsmanship.

Located beside the highway, the design embraces the idea of movement and perception in motion, creating a surface that shifts with the changing viewpoint of those passing by.

A modular system made from natural fibres ensures replicability, economic efficiency, and environmental sustainability.